Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

#KnowYourTextile #KnowYourPureGheeDesign #1 #Ikat Cherish those Ikat pieces you own, for there is a lot of hard work involved. What distinguishes Ikat is the dyeing of patterns with an elaborate resist dyeing process before the weaving is done. Bundles of warp threads are put on a frame following which, bindings to resist dye penetration are put on parts of the thread that form the motif. The threads are then carefully taken off, dyed, bindings taken off and then reframed. The process continues till you have the desired pattern and the threads are then put on a loom to weave. And...