Bojagi is a Korean term used to describe wrapping cloths, made by stitching together of small pieces of used cloth in a skillful juxtaposition of vibrant colours, and is very similar to the modern abstract art as we know it. These pieces of cloth come from the remnants of fabrics used in sewing in shops and handicraft industries, focusing on the ethic of ‘waste nothing’ Based on these ideas of sustainability and utility is our Patchwork collection – at once a colourful and structured, inspired by the ancient Korean textile practice of Bojagi. The practice of bringing together waste fabric...

As the hot summer sun gradually gets clouded with the dark, rolling clouds of the Indian monsoon, a certain fragrance floats in the night air. It appears out of nowhere, and floats around with the summer night breeze for a long, long time. You don’t feel it till it lingers around you, and often, you notice only when the fragrance has floated away. These are the Raat Rani flowers, which bloom right at the beginning of the Indian monsoons. Their mystical, ethereal, almost sudden appearance is as alluring as their sweet, fresh fragrance. Inspired by this burst of beautiful blooms...

A rakhi signifies a sister’s love for her brother and her good wishes and prayers for his well-being and prosperity. The rakhi ceremony involves the lighting of the lamp after which the sister ties the rakhi and says a little prayer for the well being of the brother. She then ties the rakhi, applies tilak on the brother’s forehead and feeds him some sweet. The brother gives her a gift in return and promises to protect her. Sisters who are living away usually send their rakhis in advance by by mail. The Pure Ghee X Organic Connect collaboration! Inspired by...

It’s time to take a vacation, in the mountains, a golden beach or perhaps an unexplored city. A vacation can be full of surprises and a well-packed traveller always fares better! Here is our edit on how to pack light and still turn out well styled on your upcoming vacay! The Basics Neutral colours, pastels and basic pieces get along very well together to give a polished, easy-to-do look. Why take stress on a vacation? A basic outfit can be teamed with a popping accessory to add colour and functionality. A bright Crazy Katran Sling bag is perfect for stacking...

A sling bag is a summer must have. It is versatile and can be carried with just about anything - be it a jeans-and-tee combo or a flowy maxi dress.  We have put together 5 scenarios to inspire you to take your sling bags out of the closet and into the world of everyday fashion. The sling as an accomplice: For all the multitasking we do everyday, a sling bag can be a great partner. Do you need to store a quick snack at an accessible spot to nibble or a place to keep your metro card easily accessible? Or...

Definitely everyone’s top pick when it comes to festive wear. While weaving regular cloth involves a weft holding the warp threads together, Brocade has a supplementary weft along with the standard one to give that ornate look. That extra weft makes it look like the cloth is embroidered when it actually isn’t. Brocade is made on a draw loom with perforated cards that guide the design. And with the perfect hand-leg coordination on the loom you get an exquisite, elegant brocade.   Our best-selling potlis, ideal for the festive season are made with brocade sourced from Benaras. Available online here