Winter is the time to bring out our favourite handwoven shawls, throws and stoles as well as our hand sewn jackets to keep us warm and cozy. Combine these with neutral or earthy bags of your choice and you are all set to brave the cold in style. Here are some of our favourite pieces collected over years of travel. Khes from Punjab The khes is traditionally a floor cover or bed cover woven by women in rural Punjab as a part of their trousseau that they carry to their future homes. Woven from thick cotton they usually come in...

  It’s time to wrack your brains to come up with some out of the box gift ideas. We love gifting and here are some great ideas from Pure Ghee to get you inspired. Hostess gifts Our new brocade runners and coasters make for beautiful host/hostess gifts. Landing up with these means a return invitation is guaranteed.    Whimsical gifts For the more creative kinds our classic gold gajras are great. They can be used in a million different ways as fashion accessories or even in home décor.   Glamorous gifts For the woman who loves a good dose of...

The wedding season is upon us and here are a few tips on how you can look your best when headed out for a night long dancing to Bollywood tunes! 1.Wear something comfortableA twirl worthy skirt is a great choice as it is light weight and easy to manoeuvre. Team it with a choli blouse, some gajras and a great bag.     2.Bright Colours Since the occasion is all about having fun and festivities ditch the gold and the glitter, opt for some bright colours instead. Be bold and mix colour with abandon like this outfit in fuschia, turquoise and yellow....

Between the monsoons and the first fall of autumn leaves comes the brightest time of the year, the festival of lights - Diwali. With it comes the gleam of earthern diyas, rangoli, beautiful décor and the time to spruce up the family home.  Pre Diwali cleaning and decorating sets the tone for this festival. It beckons us all to deck up our homes and celebrate the season of luck, wealth and prosperity. Many traditional decorations comes with their own significance – the earthern diyas signify the dispelling of darkness, the rangoli motifs bring in an auspicious time, while the torans and...

Bojagi is a Korean term used to describe wrapping cloths, made by stitching together of small pieces of used cloth in a skillful juxtaposition of vibrant colours, and is very similar to the modern abstract art as we know it. These pieces of cloth come from the remnants of fabrics used in sewing in shops and handicraft industries, focusing on the ethic of ‘waste nothing’ Based on these ideas of sustainability and utility is our Patchwork collection – at once a colourful and structured, inspired by the ancient Korean textile practice of Bojagi. The practice of bringing together waste fabric...

As the hot summer sun gradually gets clouded with the dark, rolling clouds of the Indian monsoon, a certain fragrance floats in the night air. It appears out of nowhere, and floats around with the summer night breeze for a long, long time. You don’t feel it till it lingers around you, and often, you notice only when the fragrance has floated away. These are the Raat Rani flowers, which bloom right at the beginning of the Indian monsoons. Their mystical, ethereal, almost sudden appearance is as alluring as their sweet, fresh fragrance. Inspired by this burst of beautiful blooms...

Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

A rakhi signifies a sister’s love for her brother and her good wishes and prayers for his well-being and prosperity. The rakhi ceremony involves the lighting of the lamp after which the sister ties the rakhi and says a little prayer for the well being of the brother. She then ties the rakhi, applies tilak on the brother’s forehead and feeds him some sweet. The brother gives her a gift in return and promises to protect her. Sisters who are living away usually send their rakhis in advance by by mail. The Pure Ghee X Organic Connect collaboration! Inspired by...

It’s time to take a vacation, in the mountains, a golden beach or perhaps an unexplored city. A vacation can be full of surprises and a well-packed traveller always fares better! Here is our edit on how to pack light and still turn out well styled on your upcoming vacay! The Basics Neutral colours, pastels and basic pieces get along very well together to give a polished, easy-to-do look. Why take stress on a vacation? A basic outfit can be teamed with a popping accessory to add colour and functionality. A bright Crazy Katran Sling bag is perfect for stacking...

A sling bag is a summer must have. It is versatile and can be carried with just about anything - be it a jeans-and-tee combo or a flowy maxi dress.  We have put together 5 scenarios to inspire you to take your sling bags out of the closet and into the world of everyday fashion. The sling as an accomplice: For all the multitasking we do everyday, a sling bag can be a great partner. Do you need to store a quick snack at an accessible spot to nibble or a place to keep your metro card easily accessible? Or...

Have you told your mother lately how much you love her ? Even if you have this is one thing you can never over do! Celebrated on the second Sunday of May, Mother’s day celebrates the unconditional love that mothers all over the world share for their children. It is a day to celebrate the many ways in which our mothers raise us, love us, provide for us and help us become who we are. Here is our edit for some thoughtful gifts for mother’s day. What do you think of when you think of your mother? Is she a...